BLACK FRIDAY PREP





That's right! Black Friday is upon us and if you haven't started planning for the season, you should! In a few weeks the market will be bombarded with infinite opportunities for consumers to shop their favorite brands. So why not prepare your business, now! Don't let this time of the year pass you by. Create a simple plan to help you dominate this holiday season.


Quickly, a few tips and actionable items you can use immediately to help your brand stand out this holiday season:


1. Maximize your Website: It's time to create a website or optimize your website! Most sales will take place via the web. In fact, 70% of shopping will begin online according to Google. That's huge but vital to your planning efforts. Did you know, most consumers will browse before shopping. A functional site will serve your brand well. Oh, don't forget to check buttons and links. Create a seamless shopping cart experience and keep it simple!


2. Black Friday Inventory ONLY: Not having enough inventory for your consumers won't feel or look good. Create separate inventory, specifically and unique to the holiday season.


3. Marketing Needs: This part will be crucial but fun! Displaying your brand is where the magic happens. Regardless if you're preparing marketing materials in-house or contracting a professional, consider your needs! Check out some of my favorite apps that will have you a professional advertisement in no time: Adobe Spark, Canva, Grammerly and Pinterest. Just remember to credit your photo source. Nevertheless, understanding your marketing needs, and planning how you'll engage during this time will be extremely helpful this season!


Let me know your thought? Even if you've been stagnant all year long, let this be your moment. Prepare yourself now! The opportunity is huge and with planning it can also be a success.