Updated: Aug 16, 2019
Branding can be tasking. Considering various elements to represent your brand like color selection, fonts, tag lines, photos, brand identity etc. can be a bit much. As an entrepreneur it's my goal to help businesses, and individuals create a functional brand to better serve them. Especially if you're in this for the long haul. No matter what industry you're in, you are your brand! So yes, branding is a constant method you practice as an entrepreneur. This is an internal and external belief that branding is more than attaching things together but rather connecting the necessary pieces to creating something of substance and all of the glory to follow.
As you finish out this week, consider moment(s) you've missed an opportunity to make a connection? Consumer or competitor, opportunities as such allow you to share more about who you are and how you contribute in your industry.
I was a guest host for a Pajama Panel Saturday evening; I briefly spoke on "how to brand?" I know for many this topic is cliche or not even a thought but you should understand that creating a strategic method to anything that you are doing at a continued rate will only free up room/time to create something else. Time isn't returned! So as a business, you must quickly identify who you are. Then, invest early in your business. Understand, you will always have expenses and things you'll pay for but it'll be worthwhile to create a space of knowledge about your business, using tools to help! Lastly, develop a community to share your business journey with. Don't hustle in silence. You are in a position to offer insight, no matter what!
" Every individual matters. Every individual has a role to play. Every individual makes a difference. "